Click here to subscribe to our weekly newsletter!
Bowdon Media is a New Internet Marketing Firm Specializing in VFRs -- Videos for Retail

Americans are getting Faster Internet Access.

A survey by the Pew Internet and American Life Project found that the number of Americans with broadband access at home increased by 40 percent between March 2005 and March 2006. This means more consumers can watch Internet video than ever before, and it will soon revolutionize E-Commerce.

Two Categories of Internet Video for Retail (VFR):

  • Product-Specific Videos

    "Take a Look at the New WidgetX from BrandCo -- the Best in Its Class."

  • Store-Wide "Hit List" Videos

    "Welcome to YourStore.com. This Week's Web Specials: 10% Off on Widgets by BrandCo -- Click '1' to See the Different Models."

    "Spend $100 and Get a Free Whatsit -- Today Only."

    "This Week Only: Free Shipping."

The Question for Retailers: Would Video Attract Customers to a Your Store Better than a Banner Ad? And Would Customers Prefer to See Products Demonstrated and/or Hear Them Explained Before Buying Them?

There's new evidence all the time that video is a particularly effective online sales tool. Just for starters, there is:

And once VFRs are produced, the Synergies are Considerable.

  • The same videos that run on the retail home page or Specials page, could also be used as Pre-Roll advertising on video content sites like CNN.com, MTV.com or ABC.com to bring in new unique visitors. By all accounts, VFR advertising is booming.

  • You may not have video on your cell phone yet, but the capability is already here for Mobile Video, and widespread acceptance isn't far away. Again, once your VFR is produced, it's another inexpensive and highly targetable marketing tool.

  • And don't forget the good old living room TV set -- soon to be yet another device for watching VFRs to promote retail.

Taking all the Internet video trends and multiple synergies into account, should you consider a trial? We urge you to contact Bowdon Media for a quote, then decide.